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Using Gamification To Rocket Mobile App Usage And Build Community

CallerSmart, an award-winning iPhone app and website – and the brainchild of successful entrepreneur Brian David Crane(aka BDC) – uses gamification and game mechanics to grow its community of app fans and users and reward them for their efforts to keep over 600 million U.S. phone book listings accurate and up-to-date for everyone. Our host Peggy Anne Salz catches up with BDC to discuss the details of his growth strategy, which helped CallerSmart – dubbed “turned up caller ID” by BuzzFeed – build a massive brand and audience without paid user acquisition.

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