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Using Location To Identify And Segment Your Audience

Our hosts Peggy Anne Salz and Shahab Zargari welcome back returning guest Loren Hillberg, President and GM of Thinknear, a location technology company offering a full-service mobile advertising platform, to discuss why using location as a proxy in order to identify and segment precise audience segments is a winning strategy for local businesses. The post Using Location To Identify And Segment Your Audience appeared first on Mobile Presence.

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