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What User Data Can And Can’t Tell You About Your Mobile App Audience

There are instances when following user data will lead you to new areas of opportunity, and there are times when unleashing AI and machine learning will yield even better results. Olesia Kuznetsova, who heads mobile at Social Discovery Ventures based in Moscow, draws from her experience managing mobile marketing efforts for the company’s 30+ dating applications. She shares the best practices that power her approach to data-driven acquisition and engagement, and she discusses the role of AI in mobile and app marketing and her company’s own efforts to establish and AI research center on-site.

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