Successful user acquisition managers build their teams around three core competencies: technical ability, creativity, and business acumen. But not every UA specialist possesses all three distinct skillsets—nor should they be expected to. Putting together an all-star team means identifying professionals with complementary strengths and enabling the whole to be greater than the sum of its parts. In episode #424, our host Peggy Anne Salz catches up with Jason Conger, head of user acquisition at Wooga, a developer of globally popular story-based mobile games. A Mobile Hero recognized for his ability to connect the dots between data, marketing, and monetization, Jason also built a brewery in Colorado from the ground up. Now he’s gone from craft beer to crafting brilliant user acquisition strategies, and he’s sharing his secrets with Mobile Presence. Listen in for key insights on ensuring that your team’s composition matches your organizational goals, enabling personal and professional growth and the future of UA strategies in iOS 14 and beyond.