App developers aren’t just expected to master all the business and technology challenges in a multichannel, multidevice and multimedia world to take their idea to the next level. They have to take on the responsibility of creating apps that bring partners, platforms and people together in a smooth and seamless environment that drives revenues and delights users. It requires a practical approach to mobile app development and a vision to plot a transformation path for your business. We get both in the interview with Jordan Gurrieri, Co-Founder COO of Blue Label Labs where he leads all of the strategy, design, product management and operational processes required to deliver highly polished apps on-time and within budget. He answers tough questions and provides straightforward answers to questions including what you need to know when developing an app, how you can stand out in the app market and why it pays to follow the Design Sprint process to focus your efforts and accelerate innovation.