Mobile Rewarded Video Ads Are Ready For Prime-Time–Here’s How To Get In On The Action

Mobile video ads are gaining traction as the most effective monetization tool for all app publishers–not just games–because they provide users content they want without having to wait or pay for it. They also get high marks from app marketers since the ad format–one that enhances ads, not interrupts them–can boost retention. Our host Peggy Anne Salz catches up with Saurabh Bhatia, CEO and Co-Founder of Chocolate, a leading mobile video advertising firm for a crash course in the basics and the benefits. Saurabh also demystifies in-app header bidding, discussing how it works and what app publishers have to gain.

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