Hosts Peggy Anne Salz and Shahab Zargari welcome back Martin Macmillan, CEO of Pollen VC, who discusses new internal research that uncovers a Long Tail of app developers growing in both numbers and in the amount of money they can make with their app. Martin also walks us through top tips you can follow to get more users for your app.
We also delve into developments within Pollen VC, a company positioning itself in the center of the app ecosystem to help app developers in the U.S. and U.K.(with more countries on the roadmap) accelerate the growth of their business by giving them faster access to their earned revenue. By taking a feed directly from the central billing system of an app store, Pollen VC accesses the app sales information and data that allows it to advance developers 95% of the total revenue they have earned in app sales and in-app purchases every seven days. App developers can also choose to reinvest 100% of their daily revenues directly into paid advertising campaigns to reach and acquire new users.
Be sure to read up on the new research form Pollen VC and Priori Data to find out more about the rise in the number of app developers making serious money with their apps. (Results have been widely reported across blogs including Gamesbeat.) Meantime, here is a quick summary of the surprising top line numbers:
Among the initial findings:
The number of publishers making between $1,000 and $5,000 monthly has increased 12 percent to reach 6,300 publishers in April 2015, up from 5,600 in September 2014.
The number of publishers earning $5,000 to $10,000 per month has increased 5 percent to reach 2,100, up from 2,000.
The number of publishers earning between $10,000 and $50,000 per month has increased 6 percent to reach 3,300, up from 3,100.