Long-time recurring guest Melissa Mackey from gyro and BeyondThePaid.com discusses how she doesn’t believe Google caters to b2b advertisers, but goes out of their way to accomodate b2c.
After Google’s annual big Adwords announcement conference call, Melissa said she ” held low expectations for any great news for B2B advertisers. And as usual, I was right – Google still hates B2B advertisers.”
Melissa has been doing PPC since the dawn of Adwords in 2002. She’s currently Search Supervisor at gyro, the largest independent B2B agency in the world.