Improving Conversion Rates for PPC Campaigns

Improving Conversion Rates for PPC Campaigns as David Szetela speaks with Jamie Smith from Campaign Watch, who offered a webinar entitled Unique Ways to Improve Your PPC Conversion Rates Right Now. Some of the subjects included how to improve user experience by investing in continuity, setting up landing page a/b testing without a 3rd party tool and using competitive intelligence to find insight.

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