Brands wanting to stand-out (and the agencies that serve them) often seek to have a unique visual voice within their digital experiences. This process often starts with designers using design software like Photoshop to design an experience that development teams will convert into themes and content within WordPress. This is a tried and true workflow for WordPress teams, but how can teams use workflows like these inefficient ways that not only preserve the visual voice of the designer but preserve agility within development teams?
In this episode of PressThis, we interview Gautam Khorana of Seahawk Media about his team’s process for Custom PSD to WordPress conversions. Gautam shares how his teams approach projects like these, the technology they use, and how WordPress plays a unique role in scaling design innovation in the projects they complete.
If you’re looking for new ideas on how to better convert PSDs to WordPress sites, listen to this episode of PressThis now!”