One of the main reasons sites become slower over time is that digital teams don’t do the work that’s necessary to keep their websites performant, particularly as they add new experiences over time. It’s not that these teams are lazy or that they love slow websites. Site performance often slips because the ongoing optimization it requires can be a lot of work, especially as you make changes to your site, but it doesn’t have to be this way!
In this episode of PressThis, we interview Shane Bishop of Ewww Image Optimizer and hear his thoughts on why teams have a hard time making their performance workflows faster and what they can do to improve the efficiency of performance optimization over time.
Shane discusses how obsessing over every metric of a performance report can be infinitely distracting and might even be focusing your team’s attention on the wrong areas altogether. Shane also shares his favorite techniques for speeding up your workflow as you optimize performance over time.
If you’re looking to gain some momentum when it comes to making your website faster, listen to this episode of PressThis now!