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How WordPress Publishers are Dealing with the Existential Threat of Ad Blocking with Bill Erickson

Major ad/cookie blocking updates to popular browsers and the proliferation of ad-blocking browser extensions have left many in the publishing world scrambling for ways to earn income and keep their ad-based content sites alive. Publishers using WordPress or any other CMS are facing an existential crisis with these changes and must deploy a whole host of new strategies to ensure their survival.

In this episode of PressThis, we interview Bill Erickson of CultivateWP about his experience helping very large publishers using WordPress develop ad inventory and tracking strategies that account for the increasingly hostile environment around digital advertising. Bill shares his thoughts on the core value of digital ads, how low/no tracking technologies like AMP perform with digital advertising, the role of 1st/3rd party cookies in ad strategies, how ad networks are responding to the changing landscape, and what publishers can do to capture the information they need to be successful in a visitor-friendly way.

If you run a publishing site or are building publishing sites for others and are worried about the future of your business, don’t miss this episode of PressThis. Listen now!

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