Modernizing a WordPress Site Without Ruining Online Sales with Rajavanya Subramaniyan. Did you know that 80% of the time in A/B tests that the B fails to beat the A? This means that there’s a darn good chance that the next time you redesign or revamp an old WordPress site that you could actually be making sales WORSE. Yikes!
In this episode of PressThis, we interview WordPress funnel expert Rajavanya (Raj) Subramaniyan about how he goes about redesigning old WordPress sites in ways that don’t tank SEO, suffocate sales/leads, and introduce unnecessary risks along the way.
Rajavanya shares his thoughts, strategies, and techniques on how you can approach your redesign projects in ways that ncot only preserves the equity the site has built up, but also expands it.
If you’re cowboy/cowgirl redesigning without a view or strategy on how you’re going to build on the successes of the past, you need to listen to this episode of PressThis now!
Press This: The WordPress Community Podcast
Press This. The WordPress Community Podcast features exclusive content and interviews with leaders in the WordPress community…. covering everything from development to integrating your digital marketing strategy with WordPress. Host David Vogelpohl of WP Engine and special guest hosts from across the community keep you up to speed on the latest advancements in WordPress.