If you’re a WordPress developer and have wondered, “What does affiliate marketing have to do with me?”, the answer might surprise you. Affiliate marketing entails a wide variety of technology strategies to help make sure your partners get credit for the customers they refer to and to help make sure the businesses you serve get the most value out of their program by avoiding fraud.
In this episode of PressThis, we interview the infamous Adam Riemer of Adam Riemer Marketing about the technical strategies necessary to run a successful affiliate program. Adam shares his views on how to deal with 3rd party cookie restrictions in modern browsers, helping to sniff out fraud in your program, approaches you can take with your checkout pages to make sure you’re properly attributing sales to the right affiliates, and often overlooked optimizations you can make to help your affiliate team generate the most revenue.
Adam is one of the world’s leading experts at affiliate fraud and technical affiliate marketing, and we’re really excited to have him on the show.
If you’ve been wondering “What does affiliate marketing have to do with me?”, listen to this episode of PressThis now to learn more!