Do you maintain or plan on creating a public WordPress-focused product like a plugin or theme? Do you create your own private-use plugins or themes? One of the key ways to grow the user base of any product or brand is to support multiple languages. This can be a great way to increase your total addressable market without having to come up with new features or products. Of course, that’s not to say translation is easy. It isn’t!… but it doesn’t have to be as hard as you think and the power of open source can help.
In this episode we interview the infamous Remkus de Vries of Yoast SEO who contributes in many ways to open source projects including the Genesis framework translation project. Remkus shares his tips for managing translation projects, the tech to consider, best practices and more.
If you’re looking for ways to make your software helpful for more people all around the world, don’t miss this episode of PressThis. Listen now!