Michael Silverstein is senior partner at Boston Consulting Group. BCG is a global management consulting firm and the world’s leading advisor on business strategy. They partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Michael is a prolific author. You may have read his previous books which include Trading Up, the New American Luxury and now Michael has a new book out thats generating a lot of buzz. Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing Market.