Today on Purse Strings our guest is Kateri Ruiz, founder of MAIA. The MAIA community is an online directory that connects consumers with women-owned businesses. As women, we influence or control trillions of dollars spent in the U.S. annually and with that influence, we have the incredible opportunity to use our money to affect change. Through our online directory, MAIA gives you access to millions of woman-owned business across the country. If every female in the U.S. bought her tampons from women-owned companies. for 1 year, the females of the US would spend $2.7 billion more with women-owned companies than all Venture Capital funding did with women-owned companies in 2017. Our money matters.