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Connecting with Teen Consumers with Megan Grassell

Maria discusses Connecting with Teen Consumers with Megan Grassell, an 18-year-old entrepreneur who recently started her own bra company, Yellowberry after a successful crowdfunding campaign on Kickstarter to build, manufacture, produce, market, and distribute Yellowberry bras to girls in the US and around the world.

Megan explains how her idea came about some issues she encountered when she went shopping with her younger sister, to buy her first bra.
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