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Contagious:Why Things Catch On with Jonah Berger

Wharton Professor Jonah Berger, author of Contagious:Why Things Catch On. Maria Reitan speaks to Jonah about the book, which offersthe secret sciencebehind word-of-mouth and social transmission and how the listedbasic principles drive all sorts of things to become contagious,from consumer products and policy initiatives to services and ideaswithin organizations.

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