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Diversifying Entrenched Brands to New Audiences

Diversifying Entrenched Brands to New Audiences as Maria Reitan speaks with Alan Krantzler, the President of Baggallini. Baggallini is ahandbag company with a functional heritage and highly differentiated style point of view.

Alan M. Krantzler has been the President of Baggallini Handbag Business at R.G. Barry Corporation since July 1, 2015. Mr. Krantzler served as the Head of Creative for Baggallini Handbag Business and General Manager for Baggallini Handbag Business at R.G. Barry Corporation from November 3, 2014 to July 1, 2015. Mr. Krantzler served as the Chief Merchandising Officer of Brand Management at Tumi Holdings, Inc until October 17, 2014.

He was responsible for Tumi’s product management, creative services, visual and retail store merchandising, marketing, new business development and market research. He served as the Chief Merchandising Officer at Coach and Perry Ellis. Mr. Krantzler served as Senior Vice President of Brand Management at Tumi Holdings, Inc. since 2003.

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