Heidi Dangelmaier is the founder and CEO of Girl Approved, formerly called 3iying. Girl Approved is an all-girl innovation think tank. She and her girl teamwork with major brands giving them the insights, creative concepts, and strategies they need to succeed in the future generations of females. She has contributed to four books, published 24 articles and been the subject of more than 30 press pieces and news shows on Bravo and CNN. She has been an industry-appointed design judge for the Industrial Design Association, Computer Game Developers, Graphis, AIGA, Siggraph, Advertising Association and the Webbys. We’ll be talking about the power of the purse girl style.