Shaking Up Hollywoods Portrayal of Women Maria speaks withMadeline Di Nonno, executive director of the Geena Davis Institute on Gender in Media and its programming arm, See Jane. Close your eyes and imagine the following: Matriarch. Sex goddess. Mother. Crime victim. The images that flitted across your mind are the ones perpetuated by media. Women in film and television play these roles, but what messages are these images sending to our young people about who women are and what they can accomplish?