Macro, micro, and power: Influencers come in different sizes with unique talents and capabilities to boost your brand and tell your story. What is the checklist to choose and manage the right influencer marketing approach? How can you repurpose creatives to get more mileage out of your campaigns? We get the answers when our host Peggy Anne Salz catches up with Natasha Upal, VP of Marketing & Growth, Clover, a top-ranking on-demand dating app. Natasha, a Mobile Hero recognized by Liftoff for her app marketing achievements, shares her pick of tools, agencies, and techniques to help you find the right influencer to deliver your message. She also draws from her expertise to help you bring together teams and talent sure to wow your boss.