Ross and John give a comprehensive cannot-miss episode on SEO Tools, breaking them down by way of Discovery (Keyword and Discovery Research), Analysis (Technical and Backlink Analysis) and Measurement (rank trackers and conversion tracking).
Feel free to follow the outline as you listen.
Those D.A.M SEO Tools
D = Discovery Tools:
Google site: and Google cache:
A = Analysis Tools
M = Measurement Tools
Setting goal metrics to define the proper tools
Server Log Based