​Google AdWords and DoubleClick​ to be rebranded as Google Ads and Google Marketing Platform

Google AdWords and DoubleClick to be rebranded as Google Ads and Google Marketing Platform. Google not punishing keyword stuffing, harshly. Reasons for HTML validation – Roger Monti who seems to be challenging lots of what GG says. Google says they managed to reduce spam links by half in 2017 and that less than 1% of traffic now ends up on spammy pages.

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