Google cracking down on interstitials on mobile pages. Yelp is not happy. Crackdown starts in January.
Google listed three types of interstitials that “would not be affected by the new signal” if “used responsibly.” Those types are:• Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification.• Login dialogs on sites where content is not publicly indexable. For example, this would include private content such as email or unindexable content that is behind a paywall.• Banners that use a reasonable amount of screen space and are easily dismissible. For example, the app install banners provided by Safari and Chrome are examples of banners that use a reasonable amount of screen space.
Plus, ScribbleLive buys automated SEO platform Linkdex; Because 85% of mobile search results are already mobile friendly, Google is dropping the mobile friendly tag in mobile search results ; Bots killed Keyword Planner and a number of other Google Tools; Apparently many tools using Keyword Planner are still delivering detailed numbers and stats so they were not affected