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Apple Search Engine? Siri Gets Smarter?

Reports say Apple is likely to announce a new user-centric web search. However, for the search engine to become functional, Apple wants to wait till January 2023 to do so.

Apple published a list of things that might affect rankings back in 2020

• Aggregated user engagement with search results

• Relevancy and matching of search terms to webpage topics and content

• Number and quality of links from other pages on the web

• User location based signals (approximate data)

• Webpage design characteristics

https://www.seroundtable.com/apple-search-ranking-factors-29821.html

John Giannandrea – was head of search at Google, left for Apple in March 2018 to lead Apple machine learning and AI division. https://www.seroundtable.com/john-giannandrea-from-google-heads-to-apple-25517.html

Core Updates use data from before the update starts. They might update data between Core Update events. https://www.seroundtable.com/google-core-update-data-refresh-33509.html

This Core Update… https://www.seroundtable.com/google-may-2022-broad-core-update-seo-impact-33512.html

New Google author markup for article structured data

https://www.seroundtable.com/google-author-markup-best-practices-33530.html

“To help Google best understand and represent the author of the content, we recommend following these best practices when specifying authors in markup.”

• Include all authors in the markup

• Specify multiple authors when applicable

• Use the additional fields that is available to you

• Only specify the author’s name in the author.name property

• Use the appropriate author type

Wix Structured Data guide

https://www.searchenginejournal.com/wix-structured-data/451282/

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