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Consumer Behavior During Covid-19

There is no denying that the global COVID-19 pandemic has, and will continue to have, an incredibly profound impact on life as we know it. In the wake of cascading national lockdowns, people worldwide are depending on digital mediums more than ever to stay connected, communicate critical information, and continue to do business. Today we’re sharing a collection of revelatory, deeply compelling data that tells the tale of what search looks like right now. We’ve uncovered fascinating insights by comparing Yext’s aggregate customer data with third-party data sets — including the number of confirmed COVID-19 cases and search interest in “Coronavirus” reported from Google Trends. In light of the rapidly changing events around COVID-19, Google Ads sent an announcement they are suspending the planned changes to their Partners program until 2021. Google has published the first in what will be a series of blog posts dedicated to SEO case studies. The aim of this series is to share success stories that demonstrate the value of SEO. Google says the intended audience for these case studies are people who may need some extra convincing that SEO is a good investment. A new survey validates the importance of maintaining your SEO efforts through the coming downturn. The survey, by Conductor, had 317 respondents drawn from Conductor’s extended network across a range of industries, including B2B (24%), Retail (12%), Healthcare (11%), Media (10%) and others (travel and hospitality, consumer technology, financial services, insurance, automotive, e-commerce, and manufacturing).

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