Gaining Demographic Data In Relation to Your Facebook and Email Lists as Jim Hedger and Dave Davies welcome WordStream Founder and Chief Technology Officer Larry Kim .
In his Conversion Conference 2016 presentation, “4 Ridiculously Awesome Ways That Search & Social Ads Magnify CRO by 3-5x”. He begins with the note: small changes usually result in small changes. Sometimes you need to make bold decisions to get significant results. He further notes that it’s important to know what a conversion is. A lead that doesn’t convert actually costs money so if a change drives unqualified leads it’s not a good change.