Today on Webcology our hosts Jim Hedger and Dave Davies go through all of your weekly headlines. Google Expands Phone Call Organic Links In Search Results. Back in March 2016, it was reported that Google was showing phone number extensions in the organic search results snippets. Well, that seems to now be expanding beyond the US and into other regions. Twitter is testing a 280 character limit, while suggesting that letting people say more will get them to tweet more. However, Twitter has every intention to roll it out to everyone if the test proves to be successful. So here’s what you need to know. The small nice-ish story Twitter had going for itself for the past few quarters was that, at the very least, its monthly active users were growing quarter-over-quarter. Also Hugh Hefner’s swinging Los Angeles party pad will be forever remembered as the Playboy Mansion, where the adult entertainment mogul worked and played for more than 45 years. But the fate of the hedonistic haven following the 91-year-old Playboy founder’s death on Wednesday is now in the hands of its current owner — Hefner’s next-door neighbor.