Google has confirmed that as of earlier this morning it is unable to index new content across the web. There is a bug that Google said is “impacting some sites.” But it is bigger than some sites. From our view, this seems much larger than just “some sites.” Clearly Google is eager to fix any indexing issues, because Google wants to surface the most recent content from publishers. For Google to not show breaking news from the Washington Post, New York Times, Wall Street Journal and other popular magazines is something Google probably isn’t too happy about. What it looks like. If you try to search for content from a popular news site and then filter to only show content within the past hour, you won’t currently be given any new real content from that site. Google announced another round of updates to how close variants will work. Queries with the same meaning could already trigger ads for exact match keywords as of September 2018. But now, close variants with the same meaning may also affect phrase and broad match modified keywords. Google expects advertisers to see around a 3 to 4% lift in clicks and impressions on the affected keywords with 85% of those being incremental for the account.