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Google Tackles Spam and Adult Content

Google Tackles Spam and Adult Content

An update targeting content that doesn’t follow the Google guidelines started rolling out today. Named the November Spam Update…

Google doesn’t necessarily know what smut is but it knows smut when it sees it.
Google has no objective measure of “adultness”
Lily Ray asked about the rating = adult tag and when it should be applied

Who you gonna call? GSC Property Verification Busters!

Google uses a lot of signals to detect guest posts beyond anchor text

Penguins can be scary at Scale

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