Today on Webcology we go through a massive amount content from the internet world. Google’s focus on local search the past couple of years has some expecting local search traffic to play a heightened role for brick-and-mortar retailers this coming holiday. Google is now teeing up some new shopping features and reporting capabilities ahead of the holiday shopping season. We ask the questions Do Google Posts impact ranking? A case study Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings. Also another Google local test, this one shows a single search result towards the bottom of the Google local knowledge card. So right above the new questions answers box you may see “search result” for the local knowledge card.