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RankBrain Ranking Signal Importance Roundtable

RankBrain Ranking Signal Importance Roundtable as Jim Hedger and Dave Davies welcome David Harry and Jennifer Slegg from The SEMPost.

Jennifer reported that Andrey Lipattsev, Search Quality Senior Strategist at Google also dropped another interesting piece of information RankBrain might not be the third most important ranking signal after all, a figure Google stated when RankBrain was first publicly confirmed.

When Google originally announced RankBrain, a Google Spokesperson confirmed with The SEM Post that Its especially helpful on long-tail queries, such as the 15% never seen before each day. So it could be the case where it could be the 3rd most important ranking factor for some queries, while it is significantly weaker for highly competitive keywords that are seen regularly.

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