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September 17, 2020 – COVID Week 28

It’s about six months even in the ongoing COVID crisis and we’re starting to see numbers crawl upwards in central and western Canada again. Transmission appears out of control in the United States though some states appear to have a handle on it.

It was a busy week in search of a lot of items to cover.

Google has shown such volatility various forecasting tools are constantly suggesting a Google Update is underway. Jim and Dave talk about the idea this is just the way Google is supposed to operate after a major update takes place. Jim is of the opinion Google is sorting things out as its engineers make a larger number of tweaks to the algorithms than they normally do as effects of the previous core-updates are understood.


A few housekeeping news items

Winston Burton has written what Dave refers to as “the best primer on machine learning” at Search Engine Journal. It’s on the SEO Required Reading list.

Lastly, Adam Reimer has written a document on how to deal with temperamental SEOs on your staff. We love Adam but we also love being that temperamental SEO. It’s a good piece but… side-eye or something.

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