Daron is known throughout the world as one of the top SEO and SEM experts. He has taught and lectured at conferences and has trained industry-leading organizations around the world since 1997. Daron got his start in television, working as a director for NBC. In 1997 he developed an interest in search marketing when he and a friend built a website. Daron used search engines to find his way around the web and realized early on he needed to get his website to the top of search engine results. He lurked in forums and absorbed all the information he could. He learned with the first SEO experts, including Dogboy and Bob Massa. Today, he is a prominent member of the search marketing community, though he remains a broadcaster at heart. Daron believes education is a huge part of being a top search marketer and entrepreneur. What worked a few months ago might not work today. And anyone who wants to stay relevant has to keep learning. He is probably best known today for his work on WebmasterRadio.FM, the radio program that has hosted many SEO-industry luminaries.