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Why ASO Demands You Optimize The Entire App Marketing Funnel

Steve P. Young — renowned app marketing Wizard, ASO expert and founder of Appmasters — tells us why a winning approach to App Store Optimization (ASO) requires developers and companies to optimize the entire app marketing funnel, not just keywords.

He shares his pick of tips in an ASO Crash Course focused on ways you can  optimize the key components (icon, description, visuals) to ensure your is discovered and downloaded.

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