They say three is a charm, and in the third episode of our series Dave Bell, Co-Founder, and CEO of Gummicube–a company providing App Store Optimization and App Store Intelligence software and services to growth marketers and app developers–we cut through the hype to focus on the tactics you can employ to drive discoverability of your app. Guess what? Getting featured in the app store isn’t one of them. Dave tells us why relying on an app store to pick and feature your app is a short-term strategy that can cost success in the long-term. He also delves into compelling reasons why app marketers need to practice data hygiene and question tools that draw their keyword data and insights from how people search on the web, not how they find apps on mobile.