Effective marketing is the outcome when marketers have a deep understanding of their audiences and the data to deliver campaigns that entice audiences and deliver value. But optimal outcomes result when marketers unlock the power and potential at the intersection of marketing, data and ad tech to reach scale and optimize impact. How can marketers move beyond the basics to become more perfect performance marketers? Our host Peggy Anne Salz catches up with AJ (Alexander) Wang, Mobile App User Acquisitions, Performance Marketing at GCash, the leading mobile wallet platform in the Philippines. AJ, a Mobile Hero recognized for his marketing accomplishments, shares how marketers can harness ad tech to excel in their efforts and optimize campaigns. He also draws from his experience at GCash, which is experiencing exponential growth, to highlight best practices fintech app marketers can follow to inspire audience confidence and gain user trust.