SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn of StepForth Web Marketing Inc and John Carcutt of Advance Digital give out helpful information for the beginners without overwhelming you with technical details.
Ross interviews John Espley, Chief Connector at ConnectionSkills.ca about his work with small and medium businesses and how businesses connect with SEO, link building, and
In this episode, Ross interviews prolific Search Engine Journal writer, Roger Montti on his start in the SEO business and the work he does. The
John and Ross welcome the one and only Barry Schwartz on the show – finally! Barry is the founder and editor of Search Engine Roundtable,
John and Ross discuss a few pieces of search news before diving into the important news that came out of the recent SearchOn event by
Google causes concern for many as it turns off the indexation request tool to make infrastructure updates. John and Ross speculate the updates are partly
The hosts discuss the meeting between the excellent Barry Schwartz from Search Engine Round Table and Martin Splitt from Google about Google’s relationship with the
Guest co-host, Scott Van Achte discusses the latest SEO news with Ross Dunn such as upgrades to Googlebot, support for the regional schema in videos,
From the Google local algorithm to Google Discover, Ross and John discuss the algorithmic glitches and weirdness over the past few weeks. They also talk
Google is launching People Cards in India to allow individuals to create their own Rolodex-like listing in Google (shades of authorship?), Google suffered a massive
Google has extended its mobile-first deadline in order to minimize negative impacts on many sites during the pandemic. Google My Business has begun testing the
John and Ross discuss the feasibility of “algorithm-proofing” a website, insight into the past indexing issues with Google, and news on the increased use of
John and Ross discuss Google’s amazing acquiescence towards paying news organizations for the right to use their content. A sure game-changer for anyone in the
Scott and Ross discuss the Google Page Experience Update and what it means to website owners, followed by tips on re-opening during COVID and how
Ross and John cover Core Web Vitals as a ranking signal, more news on Google’s May Core algorithm update, indexing issues, and the impact of
Ross Dunn and Scott Van Achte welcome a surprise guest before discussing the recent broad core update from Google that has significantly affected a large
Scott and Ross discuss John Mueller’s hilarious “Quick, The moderators are all busy, post bad advice!” on Reddit, an overview of a few 101 tips
Scott and Ross discuss a wide variety of news in this episode. From Google’s latest conference video series and dissuading people from believing EAT is
COVID-19 has taken over all of our lives and many businesses are understandably putting their online marketing on hold. Scott and Ross discuss some of
From Let’s Encrypt’s critical SSL glitch to SEO WordPress plugins such as Yoast bugging out; bugs were a hot topic in this episode. Ross Dunn
An Inside Peek into SEO Strategy at Yahoo News & Entertainment. In this episode, Ryan Miller, Senior SEO Strategist, Yahoo News & Entertainment and I
Even Enterprise Level Companies Need Basic SEO and More Google My Business News today on SEO 101. John and Ross discuss how an enterprise-level company
Meta Descriptions Driving Cilckthroughs, Another Google My Business Bug, and More on SEO 101 Ep 375. Google’s dumpster fire that is Google My Business reveals another
Google’s made a few changes this month. It started with the January 2020 Core Update followed by the rolling out of a redesigned desktop search
John and Ross discuss a wide assortment of new pieces in this episode; from Google Search Console’s latest fix and 2 year anniversary to Google’s
In the first show of 2020, John and Ross answer some SEO questions, review the local SEO changes throughout 2019, insights into enterprise SEO, and
Google’s Nov 2019 Local Search Update is official and the source of much discussion in the industry. Ross and Scott Van Achte discuss what is
Ross and guest co-host Scott Van Achte discuss the latest global search market share statistics, Christmas ads, when to act on bad links, Google Maps
Ross and Scott cover the essentials of client follow-through when working with SEO companies, a review of the latest edition of Screaming Frog Pro (V12)
John and Ross cover the intermittent indexing issues Google continues to have, news on author recognition, Google Assistant Actions, oddities in local SEO, glimpses into
Guest co-host, Scott Van Achte and Ross briefly discuss the results of the September Google Algorithm Update followed by improvements in Video analytics via the
Google’s changes to the nofollow link attribute and quality rater guidelines cause a stir, while people in Dallas searching for local events are shocked by
The hosts discuss the latest large core update to Google’s algorithms that was recently announced, massive improvements in Google Search Console’s freshness, the effect of
John and Ross dig into the latest news on Google’s efforts to force service area businesses (SABs) into specific region names, why mobile versions of
John and Ross discuss a study that shows less traffic is clicking through to sites from search results. They also delve into more Google My
This episode is guest co-hosted by Scott Van Achte, Senior SEO for StepForth. Ross and Scott discuss Google’s notices to site owners to remove index
Scott co-hosts with Ross again as they discuss a wide variety of content from Google’s explanation of recent indexing issues, to Google My Business suspensions
The hosts discuss Google My Business’s recent issues causing a myriad of problems for business owners. They follow up with set-SEO-straight tips from John Mueller,
In this episode, Ross and John discuss the sad state of Google’s local search results which are rife with SPAM. To no one’s surprise, Google
Episode 357 is John Carcutt’s 10th anniversary since joining the SEO 101 Podcast with Ross Dunn. In this special longer episode, the gents discuss the
John and Ross weigh in on the bugs that have been plaguing Google’s index at a never-before-seen level. They discuss what can be done in
GoogleBot has had a significant upgrade bringing it’s technology in line with the latest versions of Chromium. The hosts also discuss Google’s rolling integration of
Google’s de-indexing issues did not clear up quite as quickly as they made it out to. Ross broadly shares some findings from a recent e-commerce
Google surprised the SEO community with serious issues with it’s index when it seemingly de-indexed up to 4% of its total index arbitrarily. The hosts
John Carcutt goes back to Advance Local, and Ross and John discuss the likelihood that AHREFs will create a worthy Google competitor as they claim.
John and Ross discuss the scraps of what is known about the March 2019 Core Update at Google, and the definition and use cases of
The gents discuss SEO for image search courtesy of Gary Illyes’ keynote at PubCon, the questionable value of Moz’s Domain Authority metric, the Google Automobile
Google speaks to its potential use of click through rate in its organic algorithms, how to properly optimize for paginated content, how it handles your
Google’s Gary Illyes was kind enough to submit to an Ask Me Anything (AMA) on Reddit recently. John and Ross review the many SEO questions
Google Search Console is receiving a long long overdue improvement that consolidates properties and favors canonical URLs. Ross Dunn and John Carcutt discuss a pending
Interesting Google local pack functionality, a new setup for service area businesses, and the benefits of Google Posts kick off this episode. The hosts then
