In an increasingly connected world, good marketers provide clear engagement paths and differentiated customer experiences through personalized campaigns and creatives. But smart marketers take it one step further, ensuring that communications channels, from text and messaging to video and social, are also aligned with audience preferences. It’s a complicated game of not only matching the right messages to the right customers, on the right channels, at the right time but coordinating these efforts holistically. In episode #423, part of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Kyle Riordan, senior product marketing manager at global business cloud communications provider Vonage. Drawing from his expertise in helping businesses reinvent their customer experiences using API platforms, Kyle shares vital insights on how even marketers on a tight budget can rise to the omnichannel challenge. He also provides actionable advice you can follow to place personalization and customer preferences at the center of your UX strategy.

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