Podcast
100+ episodes
The future of the Internet is mobile. Mobile Presence examines all things mobile from devices to software, services and SEO. Mobile Presence discussed current topics regarding mobility in a world increasingly without wires.
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23rd Sep 2022Times Internet’s Vivek Girotra on Increasing FinTech App Retention and Meeting Engagement GoalsIf you want your FinTech app to thrive, perfect your lifestyle marketing system. That’s what Times Internet’s VP of Growth Marketing, Vivek Girotra, recommends. In episode #484, our host Peggy Anne45m15th Sep 2022Influential’s Ryan Detert On How Marketers Can Match Up With Influencers That Elevate Brand And RevenuesThere are influencers for every brand – but not every influencer is a good match. In episode #483, our host Peggy Anne Salz asks Ryan Detert, CEO of Influential, the world’s largest influencer38m8th Sep 2022Surprising Shortcuts From Jarrett Thomas To Polish Your Personal Brand And Power Effective B2B MarketingPersonal brand-building can be a 24/7 job – but there are a few shortcuts that let you burnish your brand in less time and with more impact. In episode #482, our host Peggy Anne Salz asks Jarrett34m2nd Sep 2022Lessons From The Gaming Industry On Creating Viral Hits That Build CommunitiesThe gaming industry has always been ahead of the pack in terms of building communities through social media. Gaming companies have the knack of bringing together technology, social media strategy,36m
25th Aug 2022ConsultMyApp’s Mike Rhodes Shares Strategies For Becoming A Revenue MachineIf you want revenue, be ruthless. That’s the philosophy of Mike Rhodes, CEO and Founder of ConsultMyApp (CMA). In episode #480, our host Peggy Anne Salz talks with Mike, who reminds us that mobile39m
19th Aug 2022How Streaming Platform ZEE5 Global Goes Beyond A/B Testing To Achieve Stellar ResultsHow did ZEE5 Global build the platform, the content and the marketing muscle to become the top-ranking app for South Asian entertainment across 190+ countries, as well as the number one spot in the36m
11th Aug 2022Keep It Simple! Meesho On Creating Shopping Experiences That Turn Browsers Into Buyers [Part 2 of 2]How do you make a great product, tailor it to your target audience and make sure shoppers keep coming back? It’s a tall order, but Meesho, the ecommerce app also crowned the breakout app of 2022,24m
4th Aug 2022Listen Or Die: Ecommerce App Meesho On The Importance Of Hearing Your Customers [Part 1 of 2]Understanding your customers starts with listening to their needs. In practice, this means conducting ongoing conversations with your customers, using their preferred channels and delivering the18m
29th Jul 2022Tim Hyde Shares The Secrets Behind Effective Facebook AdsWith 2.91 billion monthly active users, Facebook is the third most visited website in the world. But why is it so difficult to get your ads noticed on Facebook? In episode #476, our host Peggy Anne37m
21st Jul 2022Surprising Alternatives To Grow Your Gaming AppVC funding, which was once red hot, is cooling down. What are good alternatives for acquiring new players without breaking the bank? In episode #475, our host Peggy Anne Salz speaks with Martin38m
14th Jul 2022Mobile App Video Ads: Appagent’s How-To On How To Wow Your Audience In 5 Seconds Or LessYou’ve got seconds to grab audience attention with your mobile app video ads. But how do you craft a story that’s compelling enough to get viewers to install? In episode #474, our host Peggy Anne29m
7th Jul 2022Keep On Trackin’: Replai Shares AI-Driven Analytics To Optimize Your Video AdsVideo is killer content, and over 90% of companies gain customers with the help of videos that grab their attention. But how do you know your video is a hit or a miss? In episode #473, our host Peggy30m
30th Jun 2022Yodel Mobile’s Mick Rigby on Getting Your App Onto the Infinite Growth LoopGrowth loops — those closed systems where monetization and user acquisition merge into a repeating cycle of growth — are powerful systems that break the silos of acquisition, product, and31m
24th Jun 2022Best-Selling Author And Futurist Byron Reese On The Power Of Brand StorytellingAs humans, we are hard-wired to tell and share stories. We also gravitate to brands that tell a compelling story that connects with us on an emotional level. So, how do marketers shape narratives29m
16th Jun 2022Tilting Point’s Hunter Bulkeley Talks Profits, Purpose And How To Keep Players EngagedWhile gamers spent $21.4 billion in their favorite games in Q2, the question remains: how do you persuade players to keep investing in your game? In episode #470, our host Peggy Anne Salz talks with34m
10th Jun 2022Bango Shows How Marketers Can Survive The App-ocalypse And Bring Zombie Users Back To LifeApple restricts identifiers, Google continues to phase out third-party cookies, and everyday marketers awaken to new challenges as they seek to address users that offer value for money. Some are33m
2nd Jun 2022How Storyly Helps Brands Tell Their Stories More EffectivelyWith 500+ million people using Instagram Stories and 50+ million using TikTok daily, it’s clear storytelling is a powerful way to connect people. And Storyly has found a niche helping brands tell28m
27th May 2022Sticht Shares How To Make Your Marketing More Human And Reveals the UGC StackConsumers trust content created by people, not just brands. But where do you source user-generated content (UGC), and how do you harness the power of user-generated video to build brand and grow your30m
19th May 2022How Rootd Bootstrapped Its Way To Becoming The Go-To App To Help Us CopeWith 6.8 million adults in the U.S. suffering from generalized anxiety disorder, and only 43.2% receiving treatment, there’s a huge opportunity for tech to step in. This is precisely31m
12th May 2022How Press Sports Harnessed Real Community And Relevant Communications To Build “TikTok For Athletes”Think TikTok for sports, and then add LinkedIn to help athletes and coaches connect. It’s the winning recipe that has allowed Press Sports to build a committed community of over 250,000 users across27m5th May 2022How M2Catalyst’s Network Cell Info App Taps Crowdsourcing And Customer-Centricity To Grow Active Users by 2xFinding the best signal strength can be a challenge, but Network Cell Info, one of a portfolio of apps from M2Catalyst, is helping users monitor, measure, and share cell network coverage data. The38m28th Apr 2022Grow.co’s Adam Lovallo Tells Us Why Growth Means RetentionWhen Grow.co started its MAU annual conference for mobile acquisition nearly a decade ago, it helped pave the way for “growth marketing” to become a staple in tech jargon. And with MAU’s bold return36m21st Apr 2022For Koinworks, Customer Retention Entail Building Trust Via Financial LiteracyWhen you’re a financial super app with the largest peer-to-peer lending platform in your country and you’re serving the underbanked and unbanked sectors by making it easy for their SMEs to get a45m14th Apr 2022Purchasely Co-Founder Shares How Marketers Can Personalize Paywalls To Drive SubscriptionsMarketing can never be one-size-fits-all, and that goes double if you have a subscription app. To reach potential subscribers in the right context and reinforce the decision to commit to recurring32m
8th Apr 2022Nymbl Science’s Lo Schroeder Reveals How Marketers Can Boost Retention Through Hyper-PersonalizationFalling is a serious problem for senior adults, but one app takes on the challenge. Nymbl Science, a top-ranked app in the health and fitness category, harnesses hyper-personalization and a novel28m1st Apr 2022Yoke Network Shows How Working With Influencers Fuels App Installs And Brand EngagementIf it seems like every brand is marketing on TikTok these days, that’s because it works. But more interest, massive returns, and eye-popping virality have created a complex and crowded space. The32m31st Mar 2022Chief Customer Officer Abhishek Gupta Reveals How Brands And Retailers Can Win With Hyper-PersonalizationConsumer expectations of personalization are at an all-time high. Recent McKinsey research shows that 71% of consumers expect companies to deliver personalized experiences. But is it enough to meet36m17th Mar 2022How Yummy Is Personalizing Experiences To Grow Revenue And RetentionIf you’ve ever ordered food delivery or hailed a ride in Venezuela, Bolivia, Peru, Chile, Ecuador, or Panama, then you know how ubiquitous Yummy is. They boast a 2,860% year-over-year growth in31m10th Mar 2022Hello, Exit Strategy: BlueThrone Lets You Calculate How Much Your App Is WorthAfter being driven to build a great app, how do you know it’s a commercial success? And if it is, when and how do you make the call to exit? BlueThrone has a valuable checklist and calculator to help28m3rd Mar 2022HUD’s Edward Chen Shares The Secret To A Successful Dating App: Make It Female-FriendlyCan an app that emphasizes authenticity and being straightforward actually succeed in such a crowded space as online dating? Apparently, when you focus on creating a safe experience for women,26m24th Feb 2022How Mainframe Industries’ Jasmin Dahncke Builds Game Experiences You Won’t Want To LeaveWhat does it take to design a user experience that captures the attention of gamers and keeps them coming back? And how does one pivot from a design and UI background to building the complete user23m
18th Feb 2022The Death Of The Advertising Cookie: Adam Broitman On Marketing’s Path ForwardThe obstacles that marketers now face in a privacy-first world are tremendous. But forcing marketers to get back to the basics of customer-centricity in both product and communication is a great28m
5th Feb 2022How Muuv Labs Harnesses Personalization And Podcasts To Help App Users Reach New HeightsThe race is one for fitness companies to become next-gen personal wellness providers. But reaching this goal demands marketers harness personalization, recommendations and well-timed notifications to29m6th Jan 2022YouNow Share Its Sure-Fire Strategy To Inspire Creators To CreateSocial apps and platforms thrive and grow when community members create and share. But how can marketers encourage expression, and what are the best ways to incentivize action, drive loyalty, and30m23rd Dec 2021Applovin Tells Us Why Independent App Creators Can Expect A Windfall Of Opportunity in 2022By the end of this year, mobile users will have downloaded nearly 140 billion new apps. The good news: That’s 10 billion more than in 2020 and 20 billion more than in 2019. The even better news:27m23rd Dec 2021Learn Gen Z Habits And Preferences To Up Your B2B Marketing Game in 2022Mobile is our collective go-to for daily life and shopping, and this pattern also defines B2B commerce. New research from Chicago-based digital consultancy Rightpoint draws from consumer37m18th Nov 2021AppRadar On Using In-App Events To Reach Users And Rocket ASO ResultsIn-app events, a new feature of iOS 15, allow app developers and marketers to promote content and events in their app in multiple places throughout the App Store. The immediate benefit is buzz, but31m15th Nov 2021How Fast-Growing Streaming Service Shahid Avoids Cancellations To Drive Subscriber LoyaltyFrom music and movies to meals and clothing, the subscription economy is firing on all cylinders. But marketers who want to cash in on the opportunity have to do more than sell one-time transactions22m1st Nov 2021Digital Turbine And Fyber Help Marketers Place Their Bets In The Adtech GameA raft of deals in the ad tech space is driving consolidation and the growth of super-networks. These titans aren't just achieving impressive size and scale. Many are acquiring the capabilities and40m22nd Oct 2021AppsFlyer’s Ronen Mensa On Massive Mobile Marketing Consolidation and a New Metric With Huge ImportanceMobile marketers are pros at measuring profits, but how can they gauge the level and the value of the customer experience their campaigns deliver? In episode #445, part of our Reimagine Growth series32m
18th Oct 2021Verve Shares How Mobile Marketers Can Use Device Data To Tackle Targeting In A Post-IDFA WorldA new episodeSupport this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy26m
7th Oct 2021How One Fast-Growing Global Fintech App Automates And Localizes 80+ Customer JourneysConsumers are hooked on fintech apps, and time spent using them is off the charts. It’s a global shift in behavior that presents marketers with an unparalleled opportunity to engage customers primed26m
30th Sep 2021Fuelling Yout Content Engine To Create More Blogs, Posts and Videos That Sound More Like YouPublish or perish. It sounds extreme but creating new, frequent, and insightful content is a healthy and necessary practice of any business or brand. But how do you turn up the volume and28m
1st Sep 2021How B2B Ledger App Khatabook Personalizes Customer Education To Fuel GrowthGood apps help users get stuff done. Great apps show them how, by harnessing customer education and personalized messaging to providing guidance and instruction that creates value for everyone. In21m
12th Aug 2021Quixy Shows How No-Code Tools Makes Companies Agile And Consumers EngagedFor consumers, mobile apps are the go-to for everything from shopping to streaming. For businesses, they are the on-ramp to agility and added value. Meeting the needs of both will require a massive26m
29th Jul 2021Working With Agencies To Get Better Ad Partner Deals And Other Big WinsYour performance marketing agency doesn’t just help buy media or choose channels. Their role is expanding to become your champion, watching your back so you can negotiate better deals with your ad27m
1st Jul 2021Harness The Homescreen To Drive App Installs, Ignite Brand Interaction And Remove FrictionIf you think the work to engage and convert app users kicks into high gear after the install, think again. This approach overlooks a golden opportunity to engage consumers on the home screen at the26m
17th Jun 2021Connecting The Right Data Types To Personalize Experiences Customers LoveData is like snow, it comes in a wide variety, and the sheer volume of it can catch you by surprise. From demographic data to behavioral data, it’s easy to get lost in the details. But smart22m
10th Jun 2021Cutting-Edge Strategies for Monetizing Your Mobile App With SubscriptionsMastering the capabilities needed to reach a critical mass of subscribers is not the same skillset (and data set) marketers need to monetize and retain customers willing to commit to recurring costs.24m
14th May 2021Solving the Monetization Gap With Mediation-As-A-Service Firm AequusThe mobile app space is red-hot with acquisitions, sparking a whirl of chatter about who might get picked up next. For gaming apps, the key to driving up value is monetization, most often through23m
6th May 2021How App Growth Summit Deconstructed Event Formats To Drive Real EngagementGlobal events have darkened the outlook for many event organizers. Still, App Growth Summit, an international invite-only conference series for mobile app growth professionals, has weathered the21m
5th May 2021How Wildly Successful Music App Trebel Is Using Fun Playlists And Personalization To Keep Users LoyalLockdown leaves people with more time than ever to explore and enjoy music on mobile devices. Providing listeners choice is important, but it’s also a bonus to surprise users with fun playlists26m
20th Apr 2021Harnessing Customlytics’ 3Ms To Focus Holistic Approaches And Master Mobile MarketingFrom running multi-channel campaigns to organizing multi-functional teams, marketing leaders have to make tough calls on strategies and spending. Accomplishing all of this requires more than26m
8th Apr 2021How Mercedes-Benz' Bertha App Drives Results With Personalized User JourneysInfusing marketing and messaging with personalization is always a plus. But mapping user journeys to align with how multiple customer segments interact with your app can get complicated as you add21m
7th Apr 2021AdHawk Microsystems Readies To Revolutionize AR/VR With New Eye-Tracking InnovationFrom healthcare and research to AR and web accessibility, eye-tracking is a powerful component that, until now, has been prohibitively expensive and energy inefficient. The future demands better20m
1st Apr 2021Viral Game Developer Wooga On Creating Fun, Immersive And Addictive Mobile ExperiencesPowerful storytelling is often the most effective means of capturing mobile users’ attention and keeping them hooked. Few in the industry have perfected this art better than the companies behind the22m
25th Mar 2021CleverTap’s Product Chief On Why Marketers Need To Start Thinking Experience-FirstThese days, a me-too product may help you attract new customers. But it’s the ability to offer a consistently excellent experience – informed by analytics and customized to audience activity – that24m
15th Mar 2021The Golden Rules Of Relevancy And Retention From Fast-Growing, Mission-Driven Mobility App TIERGreat mobile apps are constantly adding new functionalities that not only adapt to user behavior but anticipate what they’ll need next. In a post-IDFA world, managing customer relationships and26m
5th Mar 2021How Delivery App Unicorn Glovo Combines Talent And Tools To Grow And Retain Its User BaseOn-demand apps have experienced unprecedented growth in the last year, addressing all-important consumer needs amid global lockdowns. As a rising number of apps look to capitalize on this trend,23m
2nd Mar 2021Messaging, Segmentation And Engagement Lessons From India’s Mobile Banking PioneersBanking apps are having a moment. More than ever, people worldwide rely on their smartphones to manage their finances and plan their futures. But turning heightened interest and use into lasting23m
22nd Feb 2021Wooga’s Jason Conger Shares His Blueprint For Building An All-Star Team of Growth MarketersSuccessful user acquisition managers build their teams around three core competencies: technical ability, creativity, and business acumen. But not every UA specialist possesses all three distinct25m
15th Feb 2021How Vonage Is Reimagining The Omnichannel Customer Experience With PersonalizationIn an increasingly connected world, good marketers provide clear engagement paths and differentiated customer experiences through personalized campaigns and creatives. But smart marketers take it one21m
29th Jan 2021How Fintech Leader PayU Keeps On Growing By Adapting B2B Messaging And Marketing To The 3CsA surge in online transactions and unprecedented demand for contactless payments are combining in the age of Covid-19, turning up the pressure on merchants and retailers all over the world to be27m
21st Jan 2021Get Mindful About Your Performance Marketing: How To Build And Scale An Engaged User BaseMindfulness apps have exploded during the pandemic as people everywhere seek self-care during times of isolation and anxiety. Leveraging that momentum means constantly re-engaging24m
15th Jan 2021“Data, Data, Data.” Inside Statement Games’ Winning Strategy With Sports FansConfined to their homes, consumers are spending more time (and more money) in mobile games than ever before. But the attraction isn’t simply a fun diversion; players crave interaction and social27m
9th Jan 2021Big Fish Games’ Janice Gao On Merging Creativity With Critical Thinking to Engage New UsersIn the crowded, noisy, and increasingly automated world of mobile advertising, high-quality creative is more vital than ever. But breaking through the noise and differentiating one’s message is25m
31st Dec 2020Get Out Of Your Comfort Zone In 2021 And Try These Bold Marketing Approaches from Stash And Elevate LabsIn 2021 try new approaches and experiment to get the best results. Liftoff Mobile Heroes, marketers recognized for the marketing expertise and accomplishments, lift the lid on ways you can23m
24th Dec 2020Your Crash Course In Engagement Marketing With Experts From Jerry.ai And CleverTapEffective marketing and messaging demand a personal touch–but during a pandemic, it's table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and24m
17th Dec 2020SonyLIV Turns Consumers About To Churn Into Loyal Steaming App Users With 2x Longer Viewing Times – And Here's HowThe streaming revolution has driven a shift in viewer behavior as more consumers flock to streaming apps for programming to brighten dreary days in lockdown. But SonyLIV, the video-on-demand service29m
10th Dec 2020Marketers: Be Brave, Be The Brand And Learn to Put Yourself Out There in 2021Today's consumers invest in brands that align with their personal values. But they are also inspired by marketers who are passionate about the brand and show their enthusiasm on social media and via37m
3rd Dec 2020Don't burn marketing budget. Here's a framework to light viral campaigns by designViral marketing is about inspiring consumers to spread the word about your content and campaigns. It starts with a great idea that elicits an emotional response in people. But it also needs to have a37m
26th Nov 2020Dealing With Failure To Set Yourself And Your Teams Up For SuccessIn episode #412, you'll learn why you have to fail to succeed in mobile marketing. It's a hard-hitting and human discussion around the challenges and opportunities marketers face and the traits they32m
19th Nov 2020How Indiabulls Captures Massive Audience Attention With A Multi-Medium Approach MessagingConsumers are turning to finance apps at record levels. But to rise above the noise, marketers need to deliver more customized messaging. More importantly, marketers need a framework to gauge32m
13th Nov 2020How SciPlay’s Amos Adler Drives Teamwork To Reduce App User ChurnGetting product, marketing and analytics teams to work together harmoniously can be difficult. Even though they are all focused on delivering a fantastic app experience, and keeping a lid on churn,29m
5th Nov 2020How Rebel Foods Serves Up Messaging And Segmentation To Increase Delivery Efficiency by 2xConsumer appetite for food ordering apps is getting a massive boost from new habits and the rising requirement of customers who refrain from stepping out of their self-isolation for home delivery.28m
2nd Nov 2020How One Leading Photo And Video Editing App Encourages Gen Z Users To Spend More Time And Money Creating ContentVSCO, the social media network and photo/video editing app, has been picking up steam thanks to new features and a sharp focus on Gen Z casual creators. But the artsy app (and Instagram rival)30m
27th Oct 2020How Stardust Leverages Individualized Marketing To Connect With Mega-FansAudience segmentation is never static. But if your app caters to a community of tech-savvy users and Gen Z users, then it’s not enough to evolve messaging. You need to infuse all communication with35m
19th Oct 2020How To Produce A Standout Virtual Event To Super-Charge Your Marketing EffortsFrom casual meetups with your key customers and prospects to in-depth webinars to share knowledge and best practice, in-person events are on hold - perhaps indefinitely. But your marketing strategy33m
12th Oct 2020Head Digital Works Shares How Its Engagement Loop Increased Player Retention by 30-35%A well-designed core loop encourages players to stick with the game past the initial early few seconds. But a well-thought engagement loop that harnesses social elements and engaging (and31m
2nd Oct 2020How Elevate Labs' Oliver Wang Does More With Less – And How Your UA Team Can Do The SameJeff Bezos famously said, "If you can't feed a team with two pizzas, it's too large." It's a good reason to think the notion that big teams are synonymous with big wins. In fact, research shows30m
24th Sep 2020IDFA Deprecation Damage Control: Lifting The Lid On A Mobile Measurement Solution For The Post-IDFA EraLet’s face it. IDFA deprecation will have devastating consequences for marketers. They will no longer be able to attribute post-install activity, including revenue, directly to a campaign or34m
17th Sep 2020Marketers Should Automate User Acquisition Right Now – And JamCity Shows HowMobile gaming apps are experiencing their biggest year yet, with revenues slated to surpass a cool $100 billion, according to the latest data from app store intelligence provider App Annie and global30m
10th Sep 2020Disney+ Hotstar Reveals Its Strategy To Turn Occasional Viewers Into Loyal And Paying SubscribersDisney+ Hotstar, with its unparalleled mix of high-quality local and global content, continues to enthrall viewers. Millions are mesmerized by shows and movies from Disney, Pixar, Marvel and Star28m
8th Sep 2020How Mapping In-App Events Can Cut UA Costs By Half And Rewarding Users Can Pay OffIt’s a double-dose of actionable advice as we mark episode #400 of the series with a double-bill of accomplished marketers who share the short cuts they follow to drive impressive results. Our host30m
31st Aug 2020How Kumu powers "digitally influenced" commerce with positivity and messaging that mattersInternet-addicted populations of Millennials and Gen Z shoppers are poised to engage in "digitally influenced" content and purchases (through interactions with social networks and influencers) worth35m
21st Aug 2020Working With Marketing, Data And Ad Tech To Optimize Outcomes And ExperiencesEffective marketing is the outcome when marketers have a deep understanding of their audiences and the data to deliver campaigns that entice audiences and deliver value. But optimal outcomes result32m
17th Aug 2020Live Streaming Is Transforming Commerce -- And Here Is How You Can Engage ShoppersLockdown restrictions are driving live streaming commerce, a convergence of information, entertainment, and retail that is fast becoming the favorite ways for GenZs and Millennials to shop. But smart30m
6th Aug 2020Tips To Turn Your Passion For Esports Into A Career In Mobile Games MarketingDid you ever want to follow your dreams and get paid for it? It’s what can happen when you channel your passion for playing games (and your deep understanding of what makes players tick) into31m
30th Jul 2020SHEROES' Fearless Approach To Building A "Women's Internet" and Involving Brands In The ConversationWithout a doubt, women are a huge and untapped audience, a segment of the global population that will hold almost one-third of total private wealth by the end of the year. Brands and businesses that35m
23rd Jul 2020Driving Desired User Outcomes And Actions By Building An App Install Engagement FlowLet’s face it. The high cost of acquiring new customers has made engaging and retaining customers crucial for mobile strategy. The focus is on the user experience. The pressure is on marketers to29m
16th Jul 2020How BigShyft Infused Email Marketing With Personalization To Rocket RetentionEmail marketing broke on the scene four decades ago. Still, it continues to break records reaching the biggest audience (3 billion and counting) with the biggest impact (up to 40x more effective than31m
13th Jul 2020Apple Kills IDFA: How Will The Fallout Really Affect Marketers?Will your business survive the elimination of the IDFA? Advertising without Apple’s proprietary advertising identifier for iOS devices will be a challenge, particularly to those businesses that are33m
2nd Jul 2020How Marketers Can Move Users Through The Customer Lifecycle And Closer To The Key Action That Generate RevenuesUntil now, marketing has been focused on executing campaigns and collecting data to determine how effective efforts have been. The ability to understand customers' actions and, based on these35m
25th Jun 2020User-Gen Content Inspires People, And Here’s How To Make Sure Yours Gets NoticedUser-generated content is real content from real people who care enough about your brand to show it. It’s more than self-expression; it’s a valuable asset smart marketers can harness to increase29m
18th Jun 2020How Commerce Marketers Can Shift Messaging To Shape DemandThe COVID-19 pandemic may have elevated digital sales, but it also exposed severe cracks in retailing supply chains globally. The winners are companies that are quick to change demand forecasting31m
11th Jun 2020Marketers: Diversify Your Channels To Find Pockets Of Profit And OpportunityFacebook and Google should be part of any marketing strategy. Still, diversification and looking to other channels for scale and deeper insights is a smart move marketers should consider–particularly33m
4th Jun 2020Learning From GradeUp To Make Sure Your Education App Engagement Is Top-ClassWhether people are preparing for school, higher education, or a new career, the sudden shift away from the classroom in the era of Covid-19 has caused a significant surge in the adoption of learning31m
29th May 2020How Understanding User Motivation And Player Models Can Help Gaming App Marketers Super-Charge EngagementWhat motivates players to download a game and continue playing it? The answer lies in game mechanics and marketing that leverage behavioral psychology principles to help users realize their goals and31m
21st May 2020Lessons From Relationship Empowerment Platform LifeCouple To Nurture Customer ConnectionSelf-isolation is causing stress, creating big problems for relationships, and huge opportunities for apps that help people improve their relationships. LifeCouple, a relationship empowerment33m
14th May 2020Shopping Apps Are Exploding, But Should You Keep The Influx Of Organics?Shopping apps are soaring in popularity, but the influx of organics may be too much of a good thing. The opportunity: Costs and conversions are in a rare balance, with install-to-purchase rates33m