Mobile Presence

Times Internet’s Vivek Girotra on Increasing FinTech App Retention and Meeting Engagement Goals

If you want your FinTech app to thrive, perfect your lifestyle marketing system. That’s what Times Internet’s VP of Growth Marketing, Vivek Girotra, recommends. In episode #484, our host Peggy Anne

23rd Sep 2022

45m

Influential’s Ryan Detert On How Marketers Can Match Up With Influencers That Elevate Brand And Revenues

There are influencers for every brand – but not every influencer is a good match. In episode #483, our host Peggy Anne Salz asks Ryan Detert, CEO of Influential, the world’s largest influencer

15th Sep 2022

38m

Surprising Shortcuts From Jarrett Thomas To Polish Your Personal Brand And Power Effective B2B Marketing

Personal brand-building can be a 24/7 job – but there are a few shortcuts that let you burnish your brand in less time and with more impact. In episode #482, our host Peggy Anne Salz asks Jarrett

8th Sep 2022

34m

Lessons From The Gaming Industry On Creating Viral Hits That Build Communities

The gaming industry has always been ahead of the pack in terms of building communities through social media. Gaming companies have the knack of bringing together technology, social media strategy,

2nd Sep 2022

36m

ConsultMyApp’s Mike Rhodes Shares Strategies For Becoming A Revenue Machine

If you want revenue, be ruthless. That’s the philosophy of Mike Rhodes, CEO and Founder of ConsultMyApp (CMA). In episode #480, our host Peggy Anne Salz talks with Mike, who reminds us that mobile

25th Aug 2022

39m

How Streaming Platform ZEE5 Global Goes Beyond A/B Testing To Achieve Stellar Results

How did ZEE5 Global build the platform, the content and the marketing muscle to become the top-ranking app for South Asian entertainment across 190+ countries, as well as the number one spot in the

19th Aug 2022

36m

Keep It Simple! Meesho On Creating Shopping Experiences That Turn Browsers Into Buyers [Part 2 of 2]

How do you make a great product, tailor it to your target audience and make sure shoppers keep coming back? It’s a tall order, but Meesho, the ecommerce app also crowned the breakout app of 2022,

11th Aug 2022

24m

Listen Or Die: Ecommerce App Meesho On The Importance Of Hearing Your Customers [Part 1 of 2]

Understanding your customers starts with listening to their needs. In practice, this means conducting ongoing conversations with your customers, using their preferred channels and delivering the

4th Aug 2022

18m

Tim Hyde Shares The Secrets Behind Effective Facebook Ads

With 2.91 billion monthly active users, Facebook is the third most visited website in the world. But why is it so difficult to get your ads noticed on Facebook? In episode #476, our host Peggy Anne

29th Jul 2022

37m

Surprising Alternatives To Grow Your Gaming App

VC funding, which was once red hot, is cooling down. What are good alternatives for acquiring new players without breaking the bank? In episode #475, our host Peggy Anne Salz speaks with Martin

21st Jul 2022

38m

Mobile App Video Ads: Appagent’s How-To On How To Wow Your Audience In 5 Seconds Or Less

You’ve got seconds to grab audience attention with your mobile app video ads. But how do you craft a story that’s compelling enough to get viewers to install? In episode #474, our host Peggy Anne

14th Jul 2022

29m

Keep On Trackin’: Replai Shares AI-Driven Analytics To Optimize Your Video Ads

Video is killer content, and over 90% of companies gain customers with the help of videos that grab their attention. But how do you know your video is a hit or a miss? In episode #473, our host Peggy

7th Jul 2022

30m

Yodel Mobile’s Mick Rigby on Getting Your App Onto the Infinite Growth Loop

Growth loops — those closed systems where monetization and user acquisition merge into a repeating cycle of growth — are powerful systems that break the silos of acquisition, product, and

30th Jun 2022

31m

Best-Selling Author And Futurist Byron Reese On The Power Of Brand Storytelling

As humans, we are hard-wired to tell and share stories. We also gravitate to brands that tell a compelling story that connects with us on an emotional level. So, how do marketers shape narratives

24th Jun 2022

29m

Tilting Point’s Hunter Bulkeley Talks Profits, Purpose And How To Keep Players Engaged

While gamers spent $21.4 billion in their favorite games in Q2, the question remains: how do you persuade players to keep investing in your game? In episode #470, our host Peggy Anne Salz talks with

16th Jun 2022

34m

Bango Shows How Marketers Can Survive The App-ocalypse And Bring Zombie Users Back To Life

Apple restricts identifiers, Google continues to phase out third-party cookies, and everyday marketers awaken to new challenges as they seek to address users that offer value for money. Some are

10th Jun 2022

33m

How Storyly Helps Brands Tell Their Stories More Effectively

With 500+ million people using Instagram Stories and 50+ million using TikTok daily, it’s clear storytelling is a powerful way to connect people. And Storyly has found a niche helping brands tell

2nd Jun 2022

28m

Sticht Shares How To Make Your Marketing More Human And Reveals the UGC Stack

Consumers trust content created by people, not just brands. But where do you source user-generated content (UGC), and how do you harness the power of user-generated video to build brand and grow your

27th May 2022

30m

How Rootd Bootstrapped Its Way To Becoming The Go-To App To Help Us Cope

With 6.8 million adults in the U.S. suffering from generalized anxiety disorder, and only 43.2% receiving treatment, there’s a huge opportunity for tech to step in. This is precisely

19th May 2022

31m

How Press Sports Harnessed Real Community And Relevant Communications To Build “TikTok For Athletes”

Think TikTok for sports, and then add LinkedIn to help athletes and coaches connect. It’s the winning recipe that has allowed Press Sports to build a committed community of over 250,000 users across

12th May 2022

27m

How M2Catalyst’s Network Cell Info App Taps Crowdsourcing And Customer-Centricity To Grow Active Users by 2x

Finding the best signal strength can be a challenge, but Network Cell Info, one of a portfolio of apps from M2Catalyst, is helping users monitor, measure, and share cell network coverage data. The

5th May 2022

38m

Grow.co’s Adam Lovallo Tells Us Why Growth Means Retention

When Grow.co started its MAU annual conference for mobile acquisition nearly a decade ago, it helped pave the way for “growth marketing” to become a staple in tech jargon. And with MAU’s bold return

28th Apr 2022

36m

For Koinworks, Customer Retention Entail Building Trust Via Financial Literacy

When you’re a financial super app with the largest peer-to-peer lending platform in your country and you’re serving the underbanked and unbanked sectors by making it easy for their SMEs to get a

21st Apr 2022

45m

Purchasely Co-Founder Shares How Marketers Can Personalize Paywalls To Drive Subscriptions

Marketing can never be one-size-fits-all, and that goes double if you have a subscription app. To reach potential subscribers in the right context and reinforce the decision to commit to recurring

14th Apr 2022

32m

Nymbl Science’s Lo Schroeder Reveals How Marketers Can Boost Retention Through Hyper-Personalization

Falling is a serious problem for senior adults, but one app takes on the challenge. Nymbl Science, a top-ranked app in the health and fitness category, harnesses hyper-personalization and a novel

8th Apr 2022

28m

Yoke Network Shows How Working With Influencers Fuels App Installs And Brand Engagement

If it seems like every brand is marketing on TikTok these days, that’s because it works. But more interest, massive returns, and eye-popping virality have created a complex and crowded space. The

1st Apr 2022

32m

Chief Customer Officer Abhishek Gupta Reveals How Brands And Retailers Can Win With Hyper-Personalization

Consumer expectations of personalization are at an all-time high. Recent McKinsey research shows that 71% of consumers expect companies to deliver personalized experiences. But is it enough to meet

31st Mar 2022

36m

How Yummy Is Personalizing Experiences To Grow Revenue And Retention

If you’ve ever ordered food delivery or hailed a ride in Venezuela, Bolivia, Peru, Chile, Ecuador, or Panama, then you know how ubiquitous Yummy is. They boast a 2,860% year-over-year growth in

17th Mar 2022

31m

Hello, Exit Strategy: BlueThrone Lets You Calculate How Much Your App Is Worth

After being driven to build a great app, how do you know it’s a commercial success? And if it is, when and how do you make the call to exit? BlueThrone has a valuable checklist and calculator to help

10th Mar 2022

28m

HUD’s Edward Chen Shares The Secret To A Successful Dating App: Make It Female-Friendly

Can an app that emphasizes authenticity and being straightforward actually succeed in such a crowded space as online dating? Apparently, when you focus on creating a safe experience for women,

3rd Mar 2022

26m

How Mainframe Industries’ Jasmin Dahncke Builds Game Experiences You Won’t Want To Leave

What does it take to design a user experience that captures the attention of gamers and keeps them coming back? And how does one pivot from a design and UI background to building the complete user

24th Feb 2022

23m

The Death Of The Advertising Cookie: Adam Broitman On Marketing’s Path Forward

The obstacles that marketers now face in a privacy-first world are tremendous. But forcing marketers to get back to the basics of customer-centricity in both product and communication is a great

18th Feb 2022

28m

How Muuv Labs Harnesses Personalization And Podcasts To Help App Users Reach New Heights

The race is one for fitness companies to become next-gen personal wellness providers. But reaching this goal demands marketers harness personalization, recommendations and well-timed notifications to

5th Feb 2022

29m

YouNow Share Its Sure-Fire Strategy To Inspire Creators To Create

Social apps and platforms thrive and grow when community members create and share. But how can marketers encourage expression, and what are the best ways to incentivize action, drive loyalty, and

6th Jan 2022

30m

Applovin Tells Us Why Independent App Creators Can Expect A Windfall Of Opportunity in 2022

By the end of this year, mobile users will have downloaded nearly 140 billion new apps. The good news: That’s 10 billion more than in 2020 and 20 billion more than in 2019. The even better news:

23rd Dec 2021

27m

Learn Gen Z Habits And Preferences To Up Your B2B Marketing Game in 2022

Mobile is our collective go-to for daily life and shopping, and this pattern also defines B2B commerce. New research from Chicago-based digital consultancy Rightpoint draws from consumer

23rd Dec 2021

37m

AppRadar On Using In-App Events To Reach Users And Rocket ASO Results

In-app events, a new feature of iOS 15, allow app developers and marketers to promote content and events in their app in multiple places throughout the App Store. The immediate benefit is buzz, but

18th Nov 2021

31m

How Fast-Growing Streaming Service Shahid Avoids Cancellations To Drive Subscriber Loyalty

From music and movies to meals and clothing, the subscription economy is firing on all cylinders. But marketers who want to cash in on the opportunity have to do more than sell one-time transactions

15th Nov 2021

22m

Digital Turbine And Fyber Help Marketers Place Their Bets In The Adtech Game

A raft of deals in the ad tech space is driving consolidation and the growth of super-networks. These titans aren't just achieving impressive size and scale. Many are acquiring the capabilities and

1st Nov 2021

40m

AppsFlyer’s Ronen Mensa On Massive Mobile Marketing Consolidation and a New Metric With Huge Importance

Mobile marketers are pros at measuring profits, but how can they gauge the level and the value of the customer experience their campaigns deliver? In episode #445, part of our Reimagine Growth series

22nd Oct 2021

32m

Verve Shares How Mobile Marketers Can Use Device Data To Tackle Targeting In A Post-IDFA World

A new episodeSupport this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

18th Oct 2021

26m

How One Fast-Growing Global Fintech App Automates And Localizes 80+ Customer Journeys

Consumers are hooked on fintech apps, and time spent using them is off the charts. It’s a global shift in behavior that presents marketers with an unparalleled opportunity to engage customers primed

7th Oct 2021

26m

Fuelling Yout Content Engine To Create More Blogs, Posts and Videos That Sound More Like You

Publish or perish. It sounds extreme but creating new, frequent, and insightful content is a healthy and necessary practice of any business or brand. But how do you turn up the volume and

30th Sep 2021

28m

How B2B Ledger App Khatabook Personalizes Customer Education To Fuel Growth

Good apps help users get stuff done. Great apps show them how, by harnessing customer education and personalized messaging to providing guidance and instruction that creates value for everyone. In

1st Sep 2021

21m

Quixy Shows How No-Code Tools Makes Companies Agile And Consumers Engaged

For consumers, mobile apps are the go-to for everything from shopping to streaming. For businesses, they are the on-ramp to agility and added value. Meeting the needs of both will require a massive

12th Aug 2021

26m

Working With Agencies To Get Better Ad Partner Deals And Other Big Wins

Your performance marketing agency doesn’t just help buy media or choose channels. Their role is expanding to become your champion, watching your back so you can negotiate better deals with your ad

29th Jul 2021

27m

Harness The Homescreen To Drive App Installs, Ignite Brand Interaction And Remove Friction

If you think the work to engage and convert app users kicks into high gear after the install, think again. This approach overlooks a golden opportunity to engage consumers on the home screen at the

1st Jul 2021

26m

Connecting The Right Data Types To Personalize Experiences Customers Love

Data is like snow, it comes in a wide variety, and the sheer volume of it can catch you by surprise. From demographic data to behavioral data, it’s easy to get lost in the details. But smart

17th Jun 2021

22m

Cutting-Edge Strategies for Monetizing Your Mobile App With Subscriptions

Mastering the capabilities needed to reach a critical mass of subscribers is not the same skillset (and data set) marketers need to monetize and retain customers willing to commit to recurring costs.

10th Jun 2021

24m

Solving the Monetization Gap With Mediation-As-A-Service Firm Aequus

The mobile app space is red-hot with acquisitions, sparking a whirl of chatter about who might get picked up next. For gaming apps, the key to driving up value is monetization, most often through

14th May 2021

23m

How App Growth Summit Deconstructed Event Formats To Drive Real Engagement

Global events have darkened the outlook for many event organizers. Still, App Growth Summit, an international invite-only conference series for mobile app growth professionals, has weathered the

6th May 2021

21m

How Wildly Successful Music App Trebel Is Using Fun Playlists And Personalization To Keep Users Loyal

Lockdown leaves people with more time than ever to explore and enjoy music on mobile devices. Providing listeners choice is important, but it’s also a bonus to surprise users with fun playlists

5th May 2021

26m

Harnessing Customlytics’ 3Ms To Focus Holistic Approaches And Master Mobile Marketing

From running multi-channel campaigns to organizing multi-functional teams, marketing leaders have to make tough calls on strategies and spending. Accomplishing all of this requires more than

20th Apr 2021

26m

How Mercedes-Benz' Bertha App Drives Results With Personalized User Journeys

Infusing marketing and messaging with personalization is always a plus. But mapping user journeys to align with how multiple customer segments interact with your app can get complicated as you add

8th Apr 2021

21m

AdHawk Microsystems Readies To Revolutionize AR/VR With New Eye-Tracking Innovation

From healthcare and research to AR and web accessibility, eye-tracking is a powerful component that, until now, has been prohibitively expensive and energy inefficient. The future demands better

7th Apr 2021

20m

Viral Game Developer Wooga On Creating Fun, Immersive And Addictive Mobile Experiences

Powerful storytelling is often the most effective means of capturing mobile users’ attention and keeping them hooked. Few in the industry have perfected this art better than the companies behind the

1st Apr 2021

22m

CleverTap’s Product Chief On Why Marketers Need To Start Thinking Experience-First

These days, a me-too product may help you attract new customers. But it’s the ability to offer a consistently excellent experience – informed by analytics and customized to audience activity – that

25th Mar 2021

24m

The Golden Rules Of Relevancy And Retention From Fast-Growing, Mission-Driven Mobility App TIER

Great mobile apps are constantly adding new functionalities that not only adapt to user behavior but anticipate what they’ll need next. In a post-IDFA world, managing customer relationships and

15th Mar 2021

26m

How Delivery App Unicorn Glovo Combines Talent And Tools To Grow And Retain Its User Base

On-demand apps have experienced unprecedented growth in the last year, addressing all-important consumer needs amid global lockdowns. As a rising number of apps look to capitalize on this trend,

5th Mar 2021

23m

Messaging, Segmentation And Engagement Lessons From India’s Mobile Banking Pioneers

Banking apps are having a moment. More than ever, people worldwide rely on their smartphones to manage their finances and plan their futures. But turning heightened interest and use into lasting

2nd Mar 2021

23m

Wooga’s Jason Conger Shares His Blueprint For Building An All-Star Team of Growth Marketers

Successful user acquisition managers build their teams around three core competencies: technical ability, creativity, and business acumen. But not every UA specialist possesses all three distinct

22nd Feb 2021

25m

How Vonage Is Reimagining The Omnichannel Customer Experience With Personalization

In an increasingly connected world, good marketers provide clear engagement paths and differentiated customer experiences through personalized campaigns and creatives. But smart marketers take it one

15th Feb 2021

21m

How Fintech Leader PayU Keeps On Growing By Adapting B2B Messaging And Marketing To The 3Cs

A surge in online transactions and unprecedented demand for contactless payments are combining in the age of Covid-19, turning up the pressure on merchants and retailers all over the world to be

29th Jan 2021

27m

Get Mindful About Your Performance Marketing: How To Build And Scale An Engaged User Base

Mindfulness apps have exploded during the pandemic as people everywhere seek self-care during times of isolation and anxiety. Leveraging that momentum means constantly re-engaging

21st Jan 2021

24m

“Data, Data, Data.” Inside Statement Games’ Winning Strategy With Sports Fans

Confined to their homes, consumers are spending more time (and more money) in mobile games than ever before. But the attraction isn’t simply a fun diversion; players crave interaction and social

15th Jan 2021

27m

Big Fish Games’ Janice Gao On Merging Creativity With Critical Thinking to Engage New Users

In the crowded, noisy, and increasingly automated world of mobile advertising, high-quality creative is more vital than ever. But breaking through the noise and differentiating one’s message is

9th Jan 2021

25m

Get Out Of Your Comfort Zone In 2021 And Try These Bold Marketing Approaches from Stash And Elevate Labs

In 2021 try new approaches and experiment to get the best results. Liftoff Mobile Heroes, marketers recognized for the marketing expertise and accomplishments, lift the lid on ways you can

31st Dec 2020

23m

Your Crash Course In Engagement Marketing With Experts From Jerry.ai And CleverTap

Effective marketing and messaging demand a personal touch–but during a pandemic, it's table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and

24th Dec 2020

24m

SonyLIV Turns Consumers About To Churn Into Loyal Steaming App Users With 2x Longer Viewing Times – And Here's How

The streaming revolution has driven a shift in viewer behavior as more consumers flock to streaming apps for programming to brighten dreary days in lockdown. But SonyLIV, the video-on-demand service

17th Dec 2020

29m

Marketers: Be Brave, Be The Brand And Learn to Put Yourself Out There in 2021

Today's consumers invest in brands that align with their personal values. But they are also inspired by marketers who are passionate about the brand and show their enthusiasm on social media and via

10th Dec 2020

37m

Don't burn marketing budget. Here's a framework to light viral campaigns by design

Viral marketing is about inspiring consumers to spread the word about your content and campaigns. It starts with a great idea that elicits an emotional response in people. But it also needs to have a

3rd Dec 2020

37m

Dealing With Failure To Set Yourself And Your Teams Up For Success

In episode #412, you'll learn why you have to fail to succeed in mobile marketing. It's a hard-hitting and human discussion around the challenges and opportunities marketers face and the traits they

26th Nov 2020

32m

How Indiabulls Captures Massive Audience Attention With A Multi-Medium Approach Messaging

Consumers are turning to finance apps at record levels. But to rise above the noise, marketers need to deliver more customized messaging. More importantly, marketers need a framework to gauge

19th Nov 2020

32m

How SciPlay’s Amos Adler Drives Teamwork To Reduce App User Churn

Getting product, marketing and analytics teams to work together harmoniously can be difficult. Even though they are all focused on delivering a fantastic app experience, and keeping a lid on churn,

13th Nov 2020

29m

How Rebel Foods Serves Up Messaging And Segmentation To Increase Delivery Efficiency by 2x

Consumer appetite for food ordering apps is getting a massive boost from new habits and the rising requirement of customers who refrain from stepping out of their self-isolation for home delivery.

5th Nov 2020

28m

How One Leading Photo And Video Editing App Encourages Gen Z Users To Spend More Time And Money Creating Content

VSCO, the social media network and photo/video editing app, has been picking up steam thanks to new features and a sharp focus on Gen Z casual creators. But the artsy app (and Instagram rival)

2nd Nov 2020

30m

How Stardust Leverages Individualized Marketing To Connect With Mega-Fans

Audience segmentation is never static. But if your app caters to a community of tech-savvy users and Gen Z users, then it’s not enough to evolve messaging. You need to infuse all communication with

27th Oct 2020

35m

How To Produce A Standout Virtual Event To Super-Charge Your Marketing Efforts

From casual meetups with your key customers and prospects to in-depth webinars to share knowledge and best practice, in-person events are on hold - perhaps indefinitely. But your marketing strategy

19th Oct 2020

33m

Head Digital Works Shares How Its Engagement Loop Increased Player Retention by 30-35%

A well-designed core loop encourages players to stick with the game past the initial early few seconds. But a well-thought engagement loop that harnesses social elements and engaging (and

12th Oct 2020

31m

How Elevate Labs' Oliver Wang Does More With Less – And How Your UA Team Can Do The Same

Jeff Bezos famously said, "If you can't feed a team with two pizzas, it's too large." It's a good reason to think the notion that big teams are synonymous with big wins. In fact, research shows

2nd Oct 2020

30m

IDFA Deprecation Damage Control: Lifting The Lid On A Mobile Measurement Solution For The Post-IDFA Era

Let’s face it. IDFA deprecation will have devastating consequences for marketers. They will no longer be able to attribute post-install activity, including revenue, directly to a campaign or

24th Sep 2020

34m

Marketers Should Automate User Acquisition Right Now – And JamCity Shows How

Mobile gaming apps are experiencing their biggest year yet, with revenues slated to surpass a cool $100 billion, according to the latest data from app store intelligence provider App Annie and global

17th Sep 2020

30m

Disney+ Hotstar Reveals Its Strategy To Turn Occasional Viewers Into Loyal And Paying Subscribers

Disney+ Hotstar, with its unparalleled mix of high-quality local and global content, continues to enthrall viewers. Millions are mesmerized by shows and movies from Disney, Pixar, Marvel and Star

10th Sep 2020

28m

How Mapping In-App Events Can Cut UA Costs By Half And Rewarding Users Can Pay Off

It’s a double-dose of actionable advice as we mark episode #400 of the series with a double-bill of accomplished marketers who share the short cuts they follow to drive impressive results. Our host

8th Sep 2020

30m

How Kumu powers "digitally influenced" commerce with positivity and messaging that matters

Internet-addicted populations of Millennials and Gen Z shoppers are poised to engage in "digitally influenced" content and purchases (through interactions with social networks and influencers) worth

31st Aug 2020

35m

Working With Marketing, Data And Ad Tech To Optimize Outcomes And Experiences

Effective marketing is the outcome when marketers have a deep understanding of their audiences and the data to deliver campaigns that entice audiences and deliver value. But optimal outcomes result

21st Aug 2020

32m

Live Streaming Is Transforming Commerce -- And Here Is How You Can Engage Shoppers

Lockdown restrictions are driving live streaming commerce, a convergence of information, entertainment, and retail that is fast becoming the favorite ways for GenZs and Millennials to shop. But smart

17th Aug 2020

30m

Tips To Turn Your Passion For Esports Into A Career In Mobile Games Marketing

Did you ever want to follow your dreams and get paid for it? It’s what can happen when you channel your passion for playing games (and your deep understanding of what makes players tick) into

6th Aug 2020

31m

SHEROES' Fearless Approach To Building A "Women's Internet" and Involving Brands In The Conversation

Without a doubt, women are a huge and untapped audience, a segment of the global population that will hold almost one-third of total private wealth by the end of the year. Brands and businesses that

30th Jul 2020

35m

Driving Desired User Outcomes And Actions By Building An App Install Engagement Flow

Let’s face it. The high cost of acquiring new customers has made engaging and retaining customers crucial for mobile strategy. The focus is on the user experience. The pressure is on marketers to

23rd Jul 2020

29m

How BigShyft Infused Email Marketing With Personalization To Rocket Retention

Email marketing broke on the scene four decades ago. Still, it continues to break records reaching the biggest audience (3 billion and counting) with the biggest impact (up to 40x more effective than

16th Jul 2020

31m

Apple Kills IDFA: How Will The Fallout Really Affect Marketers?

Will your business survive the elimination of the IDFA? Advertising without Apple’s proprietary advertising identifier for iOS devices will be a challenge, particularly to those businesses that are

13th Jul 2020

33m

How Marketers Can Move Users Through The Customer Lifecycle And Closer To The Key Action That Generate Revenues

Until now, marketing has been focused on executing campaigns and collecting data to determine how effective efforts have been. The ability to understand customers' actions and, based on these

2nd Jul 2020

35m

User-Gen Content Inspires People, And Here’s How To Make Sure Yours Gets Noticed

User-generated content is real content from real people who care enough about your brand to show it. It’s more than self-expression; it’s a valuable asset smart marketers can harness to increase

25th Jun 2020

29m

How Commerce Marketers Can Shift Messaging To Shape Demand

The COVID-19 pandemic may have elevated digital sales, but it also exposed severe cracks in retailing supply chains globally. The winners are companies that are quick to change demand forecasting

18th Jun 2020

31m

Marketers: Diversify Your Channels To Find Pockets Of Profit And Opportunity

Facebook and Google should be part of any marketing strategy. Still, diversification and looking to other channels for scale and deeper insights is a smart move marketers should consider–particularly

11th Jun 2020

33m

Learning From GradeUp To Make Sure Your Education App Engagement Is Top-Class

Whether people are preparing for school, higher education, or a new career, the sudden shift away from the classroom in the era of Covid-19 has caused a significant surge in the adoption of learning

4th Jun 2020

31m

How Understanding User Motivation And Player Models Can Help Gaming App Marketers Super-Charge Engagement

What motivates players to download a game and continue playing it? The answer lies in game mechanics and marketing that leverage behavioral psychology principles to help users realize their goals and

29th May 2020

31m

Lessons From Relationship Empowerment Platform LifeCouple To Nurture Customer Connection

Self-isolation is causing stress, creating big problems for relationships, and huge opportunities for apps that help people improve their relationships. LifeCouple, a relationship empowerment

21st May 2020

33m

Shopping Apps Are Exploding, But Should You Keep The Influx Of Organics?

Shopping apps are soaring in popularity, but the influx of organics may be too much of a good thing. The opportunity: Costs and conversions are in a rare balance, with install-to-purchase rates

14th May 2020

33m