Social apps and platforms thrive and grow when community members create and share. But how can marketers encourage expression, and what are the best ways to incentivize action, drive loyalty, and fuel the fandom that brings creators and audiences close together? In episode #451, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Rory Geoghegan, Head of Product at YouNow, a live-streaming platform that lets people stream, connect and interact in real-time. Rory shares how deep personalization and catering content and “broadcast reports” to individual creators drove a double-digit increase in the number of weekly active users. He also talks about what users expect from social apps and the metrics that tell marketers their campaigns are hitting critical engagement and retention targets.