Getting product, marketing and analytics teams to work together harmoniously can be difficult. Even though they are all focused on delivering a fantastic app experience, and keeping a lid on churn, the motivation and process for getting there can be distinct for each group. Analytics looks at the data and product teams often dream big. So, how does today’s marketer encourage a more collaborative relationship between team members? In episode #410, our host Peggy Anne Salz catches up with Amos Adler, Director of UA, SciPlay, a leading developer and publisher of social casino games on mobile and web platforms. Amos, a Mobile Hero recognized for his accomplishments, provides top tips you can follow to rally team members around common goals. He also shares his pick of productivity tools and makes an inspiring case for good old Excel.

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