Mobile gaming apps are experiencing their biggest year yet, with revenues slated to surpass a cool $100 billion, according to the latest data from app store intelligence provider App Annie and global research firm IDC. But 2020 could also produce the biggest headaches for gaming app marketers, increasingly under pressure to find new ways to drive results. This is where marketing automation can help marketers make money and save time – an irresistible combination that adds up to competitive advantage. In episode #402, Peggy Anne Salz talks about automation shortcuts and solutions with Scott Palmer, Director of Marketing for Jam City’s user acquisition team. Scott, who led growth efforts on mega-hit games, including Cookie Jam, Harry Potter: Hogwarts Mystery, and Panda PopScott, reveals the three things marketers can automate right now, including a cool workaround to help marketers manage tracking links. Drawing from his accomplishments, which have earned him the title Mobile Hero, Scott also shares top tips you can follow to get buy-in from c-level on your own automation strategies.

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