If it seems like every brand is marketing on TikTok these days, that’s because it works. But more interest, massive returns, and eye-popping virality have created a complex and crowded space. The fierce competition calls for brave measures and that is where Yoke Network has made its mark with an easy way to connect the right influencers with the right app. The outcome is a robust ecosystem that links app marketers to influencers, and influencers to more apps. In practice, the platform allows brands to post-project briefs. Influencers then create content, promote it, and get paid for their performance. In episode #458, our host Peggy Anne Salz talks with co-founders Mustafa Mohamed and Jidè Maduako, the dynamic duo behind Yoke Network. They talk about how influencers can join their talent pool (2,000 and counting), the mainstream appeal of TikTok, and tips brands can follow to get surprising results.