Today's consumers invest in brands that align with their personal values. But they are also inspired by marketers who are passionate about the brand and show their enthusiasm on social media and via creative campaigns infused with humanity and humor. In episode #414, our host talks with Sertaç Taşdelen, co-founder of Faladdin, an AI-powered fortune-telling app that counts well over 25 million users globally and going strong. Sertaç shares his journey from his start at Ernst & Young Business Advisory in Dubai and Singapore practices to his professional and personal successes as an entrepreneur, digital nomad, photographer, DJ, and model. He shares how he has literally become the face of his brand and how that approach has allowed his app to grow its audience and appeal. It's a fun and frank exchange – providing you a blueprint you can follow to be "real" and really outstanding in 2021 and beyond.

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