As Google's March 2024 Core Update enters its fourth week, and major league baseball finally returns, hosts Jim Hedger and Kristine Schachinger cover a lot of conversation, theory, and the rising F.U.D. about the update. There are a lot of rumors, deep anger and resentment, and some genuinely bizarre advice being shared in SEO forums. There is also some genuinely good research and discussion happening in other SEO circles but it takes way longer to come to any conclusions and many in the SEO world appear to be rapidly losing patience. The show also covers announcements and news from OpenAI, TwiXter, TikTok, and tries to figure out what Google is doing in the travel, mapping, and shopping spaces.