Happy Cinco de Screwya to everyone about to be impacted... The March 2024 Core Update has ended, sometime last week. It took Google a few days to get around to telling anyone. Perhaps that was because they were too busy experiencing a very difficult week fulfilling their fiduciary responsibilities. This was a week of layoffs, job transfers, and lost market share as Google moved to shed expensive people and replace them with less expensive options. It was also a week in which we saw our very first Google dividend (at $0.20/share) and a $70Billion share buyback, both of which set Alphabet shares soaring 15% ahead of news Google was losing market share to Bing and Yahoo. Happy 20th workaversary, Google CEO Sundar Pichai. We also talk about HCU recoveries, Core Update recoveries, tons of things AI, and more on a busy getting over it edition of Webcolgy.