This is a rare middle of summer heavy news edition but, after a year of constant updates, reactions, retractions, retrenchments, and growing user resentment, it's been a rather busy week for Google. It was also a busy week in A.I., with TwiXter, Facebook, Microsoft, and others. Webcology hosts Kristine Schachinger and Jim Hedger weave their way through stories ranging from rumours of an imminent Google Core Update, the harmful empathy-gap in A.I., Microsoft Word's new surcharge for custom image generation, more speculation from the great Google May 2024 API Leak, A.I. in local search results, research into Google AIO keyword trends, idle crawler rendering, the goodness of CWVs, and a whole lot more. Tune in, fill up, and enjoy.